My Favorite TED Talks about Creativity: Julie Taymor

Spider-Man, The Lion King and life on the creative edge

Julie Taymor, director of Frida, the Lion King, and Spider-man: Turn Off the Dark, gives us a passion-filled story of her creative process and works.

My favorite part of this talk: 

"...You must be true to what you believe as an artist all the way through, but you also have to be aware that the audience is out there in our lives at this time, and they also need the light. And it's this incredible balance that I think that we walk when we are creating something that is breaking ground, that's trying to do something you've never seen before, that imaginary world where you actually don't know where you're going to end up, that's the fine line on the edge of a crater that I have walked my whole life."

My most important takeaway

Innovation is what happens when the bold, novel vision of the entrepreneur, artist, or creative intersects with the needs or desires of an audience. One must hold true to what drives them and what unique value they feel that they can bring forth into the world - BUT AT THE SAME TIME, one must fulfill some unmet need or desire of the audience to be truly innovative (and not just a weird and wacky person with a crazy idea).  It's this "incredible balance" that we must learn to create and develop in order for our creative work to meet its true potential.

On a related note, check out this post on Innovation Excellence for an interesting perspective on whether innovation should be  driven by marketing (i.e.  the audience) or driven  by R&D ( i.e. the creator).

And now, the video!